Privacy Policy

Last Updated on 03 November 2021

Farm2retail Agro Private Limited(“F2R”) is the owner of the brand and website (“site”) F2R are committed to protecting the privacy and security of your personal information. F2R respects your privacy. Your privacy is important to us and maintaining your trust is paramount.

This Privacy Policy provides concise details about how your data is collected and used by F2R on the site/app. As a visitor or customer to the site/ app you are advised to please read the Privacy Policy to understand the collection, use and disclose of your information from time to time, to keep yourself updatedwith the changes and updates that we make to this policycarefully. By accessing the services provided by the site/app you agree to the collection and use of your data by F2R in the manner provided in this Privacy Policy.

Should you have any clarifications regarding this privacy policy, please write to us at

The collection, storage and use of information related to you

We may automatically track certain information about you based upon your behaviour on the site/app. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.

This information may include the URL that you just came from (whether this URL is on the website or not), which URL you next go to (whether this URL is on the website or not), your computer browser information, your IP address, and other information associated with your interaction with the website.

We may also share your Mobile IP/Device IP with third party(ies) and to the best of our knowledge, be-life and representations given to us by these third party(ies) this information is not stored by them.

We also collect and store personal information provided by you from time to time on the website/app. We only collect and use such information from you that we consider necessary for achieving a seamless, efficient and safe experience, customized to your needs including:

  1. to enable the provision of services opted for by you;
  2. to communicate necessary account and product/service-related information from time to time;
  3. to allow you to receive quality customer care services;
  4. to undertake necessary fraud and money laundering prevention checks, and comply with the highest security standards;
  5. to comply with applicable laws, rules and regulations; and
  6. to provide you with information and offers on products and services, on updates, on promotions, on related or associated service providers and partners, that we believe would be of interest to you.

Where any service requested by you involves a third party, such information as is reasonably necessary by the F2R to carry out your service request may be shared with such third party

We also do use your contact information to send you offers based on your interests and prior activity. F2R may also use contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest; and to send you promotional materials from its contest sponsors or advertisers.

contacts permissions: If you allow F2R to access your contacts (including contact number, email id etc.), it enables F2R to subscribe you and your contacts to F2R promotional emails, messages, ongoing offers etc., and through this permission you and your contacts will be able to access a variety of social features such as inviting your friends to try our app, send across referral links to your friends, etc. We may also use this information to make recommendations of grocery items you placed. This information will be synced from your phone and stored on our servers.

Further, you may from time to time choose to provide payment related financial information (credit card, debit card, bank account details, billing address etc.) on the site/app. We are committed to always keeping all such sensitive data/information safe and ensure that such data/information is only transacted over a secure website/app [of approved payment gateways which are digitally encrypted], and provide the highest possible degree of care available under the technology presently in use.

F2R will not use your financial information for any purpose other than to complete a transaction with you.

To the extent possible, we provide you the option of not divulging any specific information that you wish for us not to collect, store or use. You may also choose not to use a particular service or feature on the site/app, and opt out of any non-essential communications from the F2R.

Further, transacting over the internet has inherent risks which can only be avoided by following security practices yourself, such as not revealing account/login related information to any other person and informing our customer care team about any suspicious activity or where your account has/may have been compromised.

F2R uses data collection devices such as “cookies” on certain pages of the website to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive that assist us in providing our services. F2R offers certain features that are only available with a “cookie”.

F2R also uses cookies to allow you to enter your password less frequently during a session. Cookies can also help the F2R provide information that is targeted to your interests. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the website and you may be required to re-enter your password more frequently during a session.

Additionally, you may encounter “cookies” or other similar devices on certain pages of the site that are placed by third parties. F2R does not control the use of cookies by third parties.

If you send F2R personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on the website, F2R may collect such information into a file specific to you

F2R does not retain any information collected for any longer than is reasonably considered necessary by us, or such period as may be required by applicable laws. F2R may be required to disclose any information that is lawfully sought from it by a judicial or other competent body pursuant to applicable laws

The website may contain links to other websites. We are not responsible for the privacy practices of such websites which we do not manage and control

Choices available regarding the collection, use and distribution of information

To protect against the loss, misuse and alteration of the information under its control, F2R has in place appropriate physical, electronic and managerial procedures. For example, the Company servers are accessible only to authorized personnel and your information is shared with employees and authorized personnel on a need-to-know basis to complete the transaction and to provide the services requested by you. Although the Company endeavours to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet cannot be made absolutely secure. By using the website/app, you agree that F2R will have no liability for disclosure of your information due to errors in transmission and/or unauthorized acts of third parties.

Please note that F2R will not ask you to share any sensitive data or information via email or telephone. If you receive any such request by email or telephone, please do not respond/divulge any sensitive data or information and forward the information relating to the same to support@f2ragro.comfor necessary action.

Changes to the privacy policy

F2R reserves the right to change this policy from time to time. Any changes shall be effective immediately upon the posting of the revised Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices.

privacy questions and access to your personal information

If you have questions, concerns, or suggestions regarding our privacy policy, we can be reached using the contact information on our “Contact Us” page or at

In certain cases, you may have the ability to view or edit your personal information online. In the event your information is not accessible online, and you wish to obtain a copy of particular information you provided to us, or if you become aware the information is incorrect and you would like us to correct it, please contact us immediately.

Before we are able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to ascertain your identity and to help us to respond to your request. We will contact you within 30 days of your request.

Grievance redressal officer

If you wish to correct or update any information you have provided, you may do so online, on the website/app itself. Alternatively, you may contact F2R to correct or update such information by writing to us at

In the event of loss of access to the website/app, you may contact the Company by writing to us at support@f2ragro.comIn the event that you have a grievance regarding our privacy policy or data usage practices, you may reach out to our Grievance Redressal Officer at the details below:

Grievance Redressal Officer: Customer Relationship Officer